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With Bicester Village being a strict, tenant owned shopping centre, QSF had to work closely within the management team's guidelines so that both Itsu and the owners of Bicester Village were happy with the outcome. The end result is a beautiful store with a high ceiling and and partially mirrored walls that work to make the store feel much larger than it actually is.

The project was completed after a 6 week programme that saw Itsu expand out of London, and into a flourishing outside mall surrounded by the likes of Ralph Lauren, Marc Jacobs and Levi's.